Archives for the month of: August, 2013

To secure the image of their brands in the market companies very aggressively go for security holograms. These holographic stickers save and implicate that a product is original and belongs to a particular company. A security label is the identity of a brand and its mother company.

Companies opt for these stickers to save and maintain their identity in the market, which is full of frauds and evil-practitioners. They produce-supply the duplicate copies of the original product, and harm the originals by establishing their own market. They attack the image of the manufacturers with their low quality products. They offer great margins to the retailer for  selling their fake products. Retailers, also, get convinced with their offers, and start selling the low quality product.

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This really affects the image of the original brand. Consumers think that the company has reduced the level and the quality of the brand, and move to some other brand. In most cases in order to harm the growing business of their closest competitor, many companies start producing the fake products of their opponents. This is what we call the cut-throat competition. This way, they harm and malign their competitors and manipulate their own business.

To prevent such ill-practices, many companies have started using security holograms, which they convey to their consumers using the print and digital media. This is the safest way to prevent the business nowadays.

Security stickers are made of high level technology that creates a unique label that cannot be theft, copied or duplicated by the fakers. Moreover, these are stuck to the original product in such a way that it cannot be used after that. Transferring a hologram from one packet to another is impracticable. These are the reasons why security holograms have become so popular these days. These stickers are made after intense processes of coating, finishing and embossing. Lets know what it is that has made these labels a must for companies and manufacturers.

Customizable: These labels can be customized, and are made according to the specifications given by the company or the manufacture. These safety patches, generally, reflect the brand name, the brand logo and/or the a message (which the manufacturer want to convey to  its consumers), from different angles.

Unduplicable: These labels are made considering the high level of privacy and shield, and it is almost impossible to create the exact copy of the opted security label. These anti-counterfeit foils are made using unique images, logo and messages that can never be mimicked. These stickers are made using such technologies that convert 2 dimensional images into 3D images. It has multiple layers of images, which also makes it difficult to ape.

Security Holograms have come forward as a big help in the market that is full of counterfeits. A number of companies and brands are using this technology, which has given great results in maintaining their identities. These are safe and secured for both the companies-brands and consumers. It also lets companies maintain a bond with their customers.

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Nowadays every company is aware about its brand image, that is not only a trademark but it is reciprocates the identity of the business and the reliability that it provides to their customer. It reflects the nature and the character of the business and therefore, any problem in maintaining the brand image and reputation results in huge loss. Innovations and developments in the internet has been an advantage to brand development. Yet with adverse practices such as product, duplication and forgery results in negative brand image. It’s about keeping its value for the end-user.

Most brand protection solutions do not hold an absolute anti-counterfeiting process in it. It simply scans the internet to identify any brand and trademark infringement. Product and brand counterfeiting leads to brand corrosion along with financial losses. For example, for an opulent retail, high-tech or pharmaceutical goods company, where the margin of losses is higher, the visibility of the precise products that are being counterfeited along with the discounts are essential for being able to fight brand erosion and revenue loss. In order to help this situation solution providers have come up with product authentication solutions that provide proper enforcement services.

These top-notch product authentication solutions are aptly designed for forged detection in several industry verticals. The solution helps in detecting the violator and responding consequently. Though, the suspect criteria vary according to the kind of industry. For instance, in case of high-tech industry, products that are generally sold at higher discounts, more than 50 percent are suspects. Likewise, when it comes to the pharmaceutical industry, the main criterion is the volume of goods sold through the unrecognized medium other than the price factor. The contemporary pharmaceutical authentication solutions help to find these suspects and fight against them.

The product authentication solutions from the finest companies provide the user with various benefits to ensure that the people are getting the best solutions. Many companies have found some solution to challenge the counterfeit problems and ensure that people a safe life. Not only the people are insecure due to the unhygienic products but also even the businessperson whose products are counterfeits are under threat as their brand value is diminishing day by day.

With time and tide, these problems have raised and now many companies from small to big are facing these problems. With the necessity and demand, few companies have evolved who are into providing solution to the anti-counterfeiting problems. Placing holograms, security throughcode numbers and much more are used to ensure that the products and the solutions are authentic and the people can easily get the reliable product.

The security label and tamper evident products:  stickers, seals are the best solution to anti-counterfeiting. Such labels usually can combine a variety of security features such as customization with company logo, serial number or qr and or bar code.

Product authentication solutions helps in ensuring that the products are delivered safe to the user and your brand image is secured, with a great relation between price and performance.tv1